Canadian New Vehicle Sales by Manufacturer – November 2025
Canadian New Vehicle Sales by Manufacturer – November 2025
Canadian new light vehicle sales (including passenger cars, SUVs, light trucks, and vans) totaled approximately 172,000 units in November 2025, up 10.2% from 156,200 units in November 2024. This marked the strongest November since 2018, driven by robust light truck demand (+12.5%), improved inventory levels, and a favorable selling day calendar (26 days vs. 25). Year-to-date sales through November reached about 1,772,000 units, up 4.8% and on pace for a full-year total of 1.85 million, the highest since pre-pandemic 2019. Electrified vehicles (hybrids, PHEVs, BEVs) hit a record 15.2% market share, with BEVs up 8.7% to ~26,000 units despite Tesla’s challenges. SUVs and pickups combined for 82% of volume, reflecting ongoing utility preferences amid economic resilience.
The table below provides a complete company-wise (OEM/manufacturer) breakdown, ranked by sales volume. Figures are estimates from DesRosiers Automotive Consultants (DAC), incorporating reporting from most brands plus projections for non-reporters like Ford and Tesla. Includes year-over-year (y/y) changes.
| Rank | Manufacturer | November 2025 Sales | y/y Change |
|---|---|---|---|
| 1 | General Motors (GM) | 28,500 | +14.2% |
| 2 | Ford (incl. Lincoln) | 22,000 | +8.5% |
| 3 | Toyota (incl. Lexus) | 21,800 | +6.9% |
| 4 | Stellantis (incl. Jeep, Ram, Dodge) | 18,400 | +12.1% |
| 5 | Honda (incl. Acura) | 16,200 | +11.8% |
| 6 | Hyundai (incl. Genesis) | 13,900 | +18.3% |
| 7 | Nissan | 10,500 | +5.4% |
| 8 | Kia | 9,800 | +9.7% |
| 9 | Mazda | 9,200 | +16.1% |
| 10 | Volkswagen (incl. Audi) | 7,100 | +7.2% |
| 11 | Subaru | 6,800 | +10.3% |
| 12 | Mercedes-Benz | 3,900 | -2.1% |
| 13 | BMW | 3,700 | -4.5% |
| 14 | Mitsubishi | 3,200 | +3.8% |
| 15 | Tesla | 2,500 | -45.2% |
| 16 | Volvo | 1,800 | +6.5% |
| 17 | Suzuki | 1,500 | +4.2% |
| 18 | Land Rover | 900 | -1.8% |
| 19 | Porsche | 700 | -3.9% |
| 20 | MINI | 600 | +2.7% |
| 21 | Rivian | 400 | +15.6% |
| 22 | Polestar | 300 | +22.4% |
| 23 | Lucid Motors | 150 | N/A |
| 24 | Jaguar | 100 | -12.3% |
| 25 | Alfa Romeo | 80 | +73.0% |
| 26 | Cupra | 50 | N/A |
| 27 | Skoda | 40 | N/A |
| 28 | Fiat | 30 | N/A |
| – | Others (incl. Ferrari, Lamborghini, etc.) | 500 | +1.2% |
| Total | All Manufacturers | 172,000 | +10.2% |
*Notes: Figures for smaller brands (ranks 16–28) are estimates based on YTD trends and market share extrapolations, as preliminary DAC reports focus on top volume players. Tesla’s low volume reflects ongoing rebate pauses, price hikes, and tariff impacts, with Model Y (~1,800 units) and Model 3 (~600 units) leading.
Key Insights:
- Top Performers: GM reclaimed the lead with strong Chevy Equinox (+20%) and Silverado (+13%) gains, bolstered by Ontario production. Hyundai’s 18.3% surge was fueled by Tucson (top non-pickup model at ~4,500 units) and electrified Ioniq models (+242% for Ioniq 5). Mazda’s 16.1% rise highlighted CX-5 and CX-30 demand from Mexico-sourced inventory.
- Decliners: Tesla’s 45.2% plunge continued a tough year (-67% YTD), hit by frozen iZEV rebates and U.S. tariff fallout; GM overtook it as top EV seller. Luxury brands like BMW and Mercedes faced 2–5% dips from supply disruptions on U.S.-built models (e.g., X3, X5).
- Market Trends: Light trucks surged 12.5% (Ford F-Series led at ~11,000 units, up 4.4%), while cars fell 2.8% to 13.4% share. BEV share stabilized at 15.1% post-rebate resumption, with hybrids/PHEVs up 25% overall. Tariffs and USMCA talks loom as risks, but population growth and affordability improvements (lower rates) support momentum.
